SEO means search engine optimization. This means increasing the quality and quantity of the site traffic and also with exposure to the brand. This is done through unpaid or what are known as organic search engine results. You might think that SEO Dubai is all about the search engines, but it is also more about people themselves. This entails a thorough understanding about what people are looking for online, what answers they are trying to find, what keywords they use to look for products or services, and the type of information or online content they like to digest. When you have the answers to all these questions, it is easy to connect with people who are searching for the products or solutions you are offering.
The Importance of SEO
Social media, paid advertising, and other online platforms can create traffic that will lead to websites. However, majority of online traffic is driven by major search engines. Organic search results tend to cover more digital real estate, they look more credible to tech-savvy searchers, and they also gain more clicks than what you get from paid advertisements.
SEO is also the only online channel that when it is set up right it can pay the dividends over time. If you have high quality content that deserves ranking for the appropriate words, it is more likely that your traffic will snowball over time. Advertising on the other hand requires continuous funding for your site to have traffic. Through site optimization, the search engines will receive better information that can help in indexing your content and for this to be displayed on search engine results pages.
White Hat and Black Hat
White Hat SEO refers to the SEO techniques, strategies, and its best practices that follow the search engine rules. The primary purpose of it is to provide more value to the people. Black Hat SEO on the other hand refers to the techniques and strategies that try to spam or fool search engines just for the site to rank high. These strategies can work, but it can risk your site for being penalized or deindexed and this has its negative ethical implications. Penalized websites have their own bankrupted businesses. This is one more reason to be really cautious when you choose an SEO service provider for your site.
There are basic principles that a webmaster has to bear in mind. These are some of them:
It’s not right to deceive users. The webpages must be created primarily for users and not for the search engine algorithms. It is also smart to avoid tricks that are meant to improve search engine rankings. The rule of thumb is that you must feel comfortable to explain all that you have done to a website to any Google employee. You can also ask yourself if this can help the users and if you would do this even if search engines don’t exist. Always consider what you think will make your site valuable, unique, and engaging.
These are only the basics when it comes to SEO. It’s important for you to learn more SEO skills.